Throughout May-July 2024, I worked for DACS Services L3C as a Social Media Marketing Specialist Intern. DACS is a Michigan-based organization that focuses on providing scholarships to students to help them graduate debt-free.
My responsibilities included creating Motivational Monday and Fund Friday posts for the DACS Facebook and Instagram accounts. I designed around 40-50 of each type of post so that they could be scheduled throughout the 24-25 academic year.
Motivational Monday posts involved boosting students' mental, physical, and academic well-being, and these posts used a more formal tone due to the serious topics they entailed. On the other hand, Fund Friday posts promoted financial support for students through scholarships, internships, financial aid, and school spotlights. Although this can also be a serious topic, I chose to make these posts more playful and modern to balance out stress associated with the financial burden of college.
I loved having the creative freedom to explore my own design interests and learn new skills while creating weekly posts! I focused on reinforcing their branding and post consistency throughout all of my designs, and I expanded my personal skillset from static or carousel Instagram posts to dynamic reels and videos.
Fund Friday posts:
Motivational Monday posts:
