As the Director of Design and Marketing for the student organization Time for Change (T4C), I lead the production of all marketing materials for our week of events, as well as year-round merchandise and social media posts. T4C Week is a collaboration between student organizations, university departments and offices, and Columbus community partners to create a week of educational programming and recreational events focused on increasing environmental awareness and community engagement among the Ohio State community.
T4C Week 2025
During Time for Change Week 2025, my primary task was to create a series of symbols for the events, which were applied to a tote bag, buttons, and social media posts. The goal of this campaign was to encourage people to pick up a tote bag at an event, then collect as many unique buttons as possible throughout the sixteen events. These also coordinated with our daily event reminder social media posts to ensure consistency and recognizability. Due to budget constraints, I screen printed 350 tote bags with the help of our organization's other leaders. Although I had never screen printed before this, it was a fun challenge and I'm extremely satisfied with the results!
Hand-printed tote bag in front of T4C promotional banner at the Ohio Union.
Tote bag with multiple event buttons, demonstrating how the items are intended to interact.
I was also the primary organizer of Bloom, our sustainable art and design exhibition. I was in charge of gathering work submissions, promoting this opportunity and the eventual main event, and coordinating with relevant departments and organizations to promote the exhibition. With 23 pieces submitted and over 40 attendees, I am proud of how the event turned out and how we were able to demonstrate the connection between creative work and sustainability!
Featured in this section are the event's promotional poster, "call for entries" advertisements, and photos from the event.
Finally, I created multiple calendars and Instagram carousels for the events, as social media was our main way of promoting T4C Week. Below are our primary event calendar, summary of giveaways, and the official OSU-branded calendar for school-affiliated channels.
Other T4C Work
Outside of our primary week of events, I am currently leading our committee of designers and artists in the creation of social media posts, flyers, merch for our organization, and more. In the past, I did most of this on my own, but I am excited to collaborate with others this year as our organization continues to grow!
