For this assignment, I was tasked with creating four wordmark logos for different fictional businesses with the same title. I was assigned an author's last name, Allende, as the name of my organizations and primary focus of the wordmarks; however, I was allowed to add other words to the titles as needed. After designing each logo, I applied them to realistic scenarios for each brand, pictured in the mockups below.
First, I created a bank's logo. and this design includes both the primary wordmark and a secondary mark. Below are credit cards, the bank's app and Apple Pay interface, posters, and an ATM.
My second logo is for Allende Trading Co., an outerwear company. For this business, I created a store sign, catalog, Instagram post, and clothing tag.
My third wordmark is for an interior design magazine focused on clean, minimalist designs. For this business, I created magazine covers, subscription postcards, a double-page spread, and a website.
My final wordmark is for a children's coding day camp. For this organization, I created a name tag lanyard, schedule brochure, laptop sticker, and camp shirts.
